Bryden Wood innovators reach WICE Awards finals

Our Design to Value approach to master planning is an example of that.. Our Creative Technologies team has produced a number of digital configurators, including master planning tools for railways, roads and data centres.

“You've got to think about the long game,” Marks says, “and whether or not you're going to exist on this planet.”.She’s also aware that there’s a monetary opportunity here, on top of the current $14 trillion industry ecosystem.

The projection is that the industry will make a 45% shift to industrialised construction.Companies that do this well will increase their value, but changes will be necessary.For a start, technology spending will double.. We’ll also need to have a complete understanding of how the traditional and industrialised aspects of a building will interact with each other, she says.. “You're talking about interstitial spaces, adjacencies, attachments, components.

You need to know it for everything,” Marks says..Looking toward the future: sustainability in construction.

Still, the reality is that the construction industry has been in a state of poor productivity and other difficulties for decades, so why is it that we finally appear to be standing on the cusp of an industrialised construction transformation?.

We’re ready now, Marks says, and we don’t really have a choice.. “Technology has changed, the environment has changed, the workforce has changed, the designs are more complex.Collaboration and engagement with the client in an open, exploratory way was critical to managing this complexity.. Much contemporary design practice seeks to reduce complexity through specialisation –fragmenting responsibility until nobody has a clear view of the whole.

Our approach was to embrace this complexity, viewing it through the lens of value drivers to find and bridge the gap between the existing and desired state.. As explained in our book.Design to Value.

, “each project is unique, but an ethos and approach prevail.You focus on what you want the project to do, how it should best function and who it should serve - rather than a specific material outcome.”.